BY HARLAN CHAPMAN-Green
It is commonplace for watch companies to utilise the fame and draw of stars to sector their products and solutions. This usually ties into that look at maker also sponsoring the film that superstar is in (believe Benedict Cumberbatch becoming an ambassador for Jaeger-LeCoultre and also sporting them as Dr. Unusual). Of study course, other art sorts are normally associated with or sponsored by watchmakers, but the silver screen is undoubtedly the very best spot to clearly show off that merchandise in genuine daily life.
The aforementioned celebrity ambassador was a deliberate option, alright, he was the only a person I could imagine of at the time, but his ambassadorship(?) of Jaeger-LeCoultre serves properly as a new confront has joined the group. Anya Taylor-Pleasure, winner of the Trophée Chopard at the 2017 Cannes Film Competition, is now a single of the faces of this Swiss favourite.
If you are a film buff, you may well know Taylor-Pleasure from the 2015 horror flick The Witch, for which she received several awards, or possibly her leading job in 2020’s Emma, dependent on a Jane Austin novel.
If that’s not so a lot your detail and you favor your viewing content serialised, you may well know her from Netflix’s 2020 miniseries The Queen’s Gambit, or from the BBC’s Peaky Blinders. According to her Wikipedia profile which I am totally looking through from, she also experienced a job in a limited-operate BBC series identified as Atlantis, which I don’t forget taking pleasure in very significantly when it was airing, whilst the fantasy drama which came in advance of it, Merlin, was even additional up my road. I’m getting sidetracked. Allow me know in the reviews if you’ve watched any of the previously mentioned.
Taylor-Joy is no novice in the entire world of ambassadorial marketing. She’s an ambassador of American jeweller Tiffany & Co., of Dutch trend property Viktor & Rolf, and cosmetics and trend for French giant Dior. That’s rather substantially all the fundamentals sorted. If she can turn out to be an ambassador for Voss water and Sotheby’s realty, she’s really much sorted!
We just can’t wait around to see what watches will seem on her wrists in her subsequent function. We know she’s functioning on the upcoming prequel to 2015’s Mad Max, Fury Road, and doubt we will see an tasteful pink gold Reverso glittering absent there. It is a shame Jaeger-LeCoultre doesn’t make the wonderful sports activities watches it did 10 yrs back, they would’ve in shape correct in.