Last year, Swatch Team manager Nicolas Hayek Jr. explained to Wired.com that Blancpain was to begin with thought of for undertaking “Galileo” but they finally went with their flagship timepiece, the Omega Speedmaster instead.
In retrospect, it was evidently a good final decision, as the MoonSwatch immediately turned the greatest accomplishment of the year in the look at world. Morgan Stanley approximated that the MoonSwatch could deliver $128 million in leading-line revenue in the very first year, which would be a marketing results in almost any merchandise category, primarily thinking of it is a $260 view.
Hayek definitely needs to grow the revenue even extra in year two — when protecting higher demand from customers — and the finest ways to do that are ordinarily via newness and exclusivity. Continuing to limit MoonSwatch revenue to bodily areas has so considerably established an air of “exclusivity” about an normally mass-market product or service, and there’s been no sign that will modify any time shortly.
Looking at that in the Wired.com post, Hayek mentions that in addition to the Omega Speedmaster x Swatch collaboration that we all know as the MoonSwatch, Swatch also generated bioceramic prototypes of the legendary Blancpain Fifty Fathoms and Omega Seamaster 300M dive watches.
This leads us to the “newness” which we know will be desired to proceed to gas the MoonSwatch hype. So what do we believe will materialize with the MoonSwatch in 2023?
- There will be a lot more MoonSwatch shade variants presented.
- Omega Seamaster x Swatch collaboration, dependent on the present prototypes pointed out by Hayek will arrive to fruition.
- Blancpain Fifty Fathoms x Swatch collaboration, primarily based on current prototypes mentioned by Hayek will appear to fruition.
- Omega x Swatch Snoopy editions of the MoonSwatch will be presented at 2x-4x the rate of the first MoonSwatch.
- Swatch will offer you additional strap possibilities for the MoonSwatch.
- Swatch will provide a bioceramic bracelet for the MoonSwatch.
This is all purely speculation, nonetheless, based mostly on the fact that the regular stainless steel Omega Speedmaster Snoopy Editions command really significant resale prices, if I experienced to guess that would be the move that Swatch may make next since it gives newness, maintains exclusivity, and lets the corporation to mark-up their most effective advertising product or service even bigger.