Vacheron Constantin’s Manhattan flagship opened in the summer of 2021 on East 57th Road, which is also household to Jacob & Co., Breitling, Audemars Piguet’s AP House and Bucherer’s Time Machine.
The brand’s very first foray into the United States was recorded in 1831, so the New York boutique is the most recent step in a long and illustrious journey and nestles neatly into its upmarket neighbourhood many thanks to a hanging Art Deco-motivated design fused with information taken from Vacheron Constant’s 265 year heritage.
A double peak glass frontage opens into 4,500 square feet of retail, hospitality and horological history.
It has a strikingly present-day experience with a variety of New York visual references, but with nods to the heritage of the model together with a blue straw marquetry wall with Maltese cross motif.
The aim is to strike a balance amongst the history and heritage of the watchmaker and inspirations for its latest collections.
A committed area on the ground floor shows the restoration abilities of the Maison and rotating exhibitions of historic timepieces from the Vacheron Constantin non-public heritage selection in Geneva.
There is also an interactive digital screen where by prospects can acquire a leisurely tour via the historical past of the model.
Up a spiral bronze staircase there is an in-home watchmaker for consultations, adjustments and watch engraving.
The 1st flooring also has a VIP Lounge for conferences or modest occasions.
The showroom has a person of the most in depth collections of recent Vacheron Constantin timepieces like boutique exclusive styles, the initial long lasting “Les Collectionneurs” vintage view giving, and a rotating Les Cabinotiers assortment.
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